Ability to Add Personalized Messages and Photos Makes New Gift Cards
Special, Even at the Last Minute
LEBANON, Tenn.--(BUSINESS WIRE)--
Technology meets nostalgia on new Cracker Barrel Old Country Store®
digital gift cards, and the result offers gift card buyers more choices
in appearance, denomination and speed of delivery. Easy to send, receive
and to use, the electronic version of Cracker Barrel's traditional
plastic gift cards lets purchasers add personal messages and images,
schedule delivery of the card for a specific day, time and even share it
socially with friends through Facebook.
"Digital gift cards are a natural fit with Cracker Barrel's tradition of
anticipating what our guests want and need, as well as our focus on
remaining relevant in our guests' daily lives," said Jordan Schneider,
Director of Digital Marketing for Cracker Barrel. "Guests who count on
us for good country cookin' and genuine Southern hospitality will find
the ease of ordering and using our digital gift cards any time they
want, any time of day, downright convenient. And if they're caught in a
pinch and need a gift right then and there, our digital gift cards can
save the day."
Guests visiting crackerbarrel.com/store/gift-cards/
can purchase gift cards in fixed amounts ranging from $10.00 to $500.00,
then personalize the cards with photos, images and text and schedule
delivery right down to date and time. When the purchase is complete, the
guest will automatically receive a confirmation email, and the gift card
will be sent at the specified time. Recipients simply print out the
bar-coded gift card email and present it to a Cracker Barrel cashier
upon checkout.
Cracker Barrel chose Transaction Wireless to power its digital gift card
program for its unrivaled security, fraud protection and 24/7 customer
service. As a leading provider of digital gift card solutions,
Transaction Wireless is PCI Level 1 compliant, offering the highest
level of security and fraud mitigation. Transaction Wireless will enable
Cracker Barrel guests to track their gift card status in real-time,
while giving purchasers the ability to easily resend their email gift
card if misplaced or accidentally deleted.
"We are thrilled to partner with Cracker Barrel to make its digital gift
card program more valuable, secure and relevant, while bringing that
warm and friendly, old country store feel found inside its stores to its
digital gift card guests," said Doug Schneider, CEO of Transaction
Wireless. "With Transaction Wireless, Cracker Barrel customers can be
assured their data is safe and their digital gift cards will arrive on
time and in the right hands."
About Cracker Barrel
Cracker Barrel Old Country Store provides a friendly home-away-from-home
in its old country stores and restaurants. Guests are cared for like
family while relaxing and enjoying real home-style food and shopping
that's surprisingly unique, genuinely fun and reminiscent of America's
country heritage…all at a fair price. The restaurant serves up
delicious, home-style country food such as meatloaf and homemade chicken
n' dumplins as well as its made from scratch biscuits using an old
family recipe. The authentic old country retail store is fun to shop and
offers unique gifts and self-indulgences.
Cracker Barrel Old Country Store, Inc. (Nasdaq: CBRL) was established in
1969 in Lebanon, Tenn. and operates 604 company-owned locations in 42
states. Every Cracker Barrel unit is open seven days a week with hours
Sunday through Thursday, 6 a.m. — 10 p.m., and Friday and Saturday, 6
a.m. - 11 p.m. For more information, visit crackerbarrel.com.
CBRL-G
For Cracker Barrel
Jeanne Ludington, 615-443-9115
jeanne.ludington@crackerbarrel.com
Source: Cracker Barrel Old Country Store, Inc.
News Provided by Acquire Media
