Investors

Sarah Moore joined Cracker Barrel in July 2024 as Senior Vice President, Chief Marketing Officer. She is responsible for leading all activities in the company’s marketing function including culinary innovation, menu strategy, advertising and digital media, loyalty, creative development, marketing communications, and guest relations.

Ms. Moore has nearly 20 years of hospitality experience and possesses deep expertise in developing and growing digital marketing initiatives, customer loyalty programs, and crafting innovative approaches that honor brand heritage while driving strong business results.

Prior to joining Cracker Barrel, she was Senior Vice President of Marketing at MGM Resorts International, where she spearheaded marketing initiatives for a portfolio of hospitality brands, including iconic resorts such as Bellagio, ARIA and MGM Grand. Ms. Moore led global brand marketing strategy, integrated media, social marketing, as well as creative and content for the entire portfolio of resorts and entertainment experiences.

Ms. Moore holds a Bachelor of Science in Marketing from Roger Williams University. She is married to an entrepreneur and a U.S. Army Reserve Lieutenant Colonel who has served our country for over 20 years, and together they are raising two young daughters.