Sandra Cochran

Sandra B. Cochran, age 62, has served as President and Chief Executive Officer of the Company since September 2011. From April 2009 until November 2010, Ms. Cochran served as Executive Vice President and Chief Financial Officer of the Company and was named President and Chief Operating Officer of the Company in November 2010. Ms. Cochran previously served from February 2004 until April 2009 as Chief Executive Officer of Books-AMillion, Inc. (NASDAQ: BAMM) (“Books-A-Million”), a leading book retailer in the southeastern United States. Ms. Cochran serves on the board of directors of Lowe’s Companies, Inc. (NYSE:LOW). Ms. Cochran also served as a director of Dollar General Corporation (NYSE: DG) until 2020.

Photo of Doug Couvillion

Doug Couvillion was named Senior Vice President for Cracker Barrel in November 2016 and has served as interim Chief Financial Officer since January 2021. In his role as interim CFO, he is responsible for providing leadership for the company’s strategic financial management including oversight of the finance, accounting, investor relations and internal audit functions. Mr. Couvillion is also responsible for the company’s sourcing and supply chain functions including the sourcing of food, equipment and supplies. In addition, he oversees real estate, construction, and facilities.


Mr. Couvillion, with more than 25 years of experience in the restaurant and retail industries, joined Cracker Barrel in January 2001 as Vice President of Finance. He has since held roles as Vice President, Corporate Controller & Principal Accounting Officer, and Vice President of Supply Chain and Quality Assurance.


Prior to joining Cracker Barrel, he previously held positions at Landry's Restaurants and Deloitte.


Mr. Couvillion holds a finance degree from the University of Texas at Austin and is a licensed CPA.

Photo of Laura Daily

Laura Daily joined Cracker Barrel in May 2012 as Senior Vice President, Retail. As the company’s head merchant, she is responsible for all aspects of the company's retail merchandising, planning and allocation functions. She also oversees the company’s Distribution Center. Ms. Daily travels throughout the world to identify retail trends and oversee the selection and curation of products for the multiple assortments available in-store and online.


Ms. Daily has more than 25 years of experience as a merchant with a number of retail organizations. Prior to joining Cracker Barrel, she served as Vice President for Ballard Designs, an internet and catalog home furnishings retailer that was part of HSN, Inc. She also held merchandising, planning and store operations positions with Spiegel, Inc. and Carson Pirie Scott.


She currently serves on the Board of Trust at Cumberland University.


Ms. Daily is a graduate of the University of Illinois.


Michael Hackney was named Senior Vice President, Restaurant and Retail Operations in April 2019. He is responsible for leading all aspects of field operations as well as the company’s training and development function.


He joined Cracker Barrel in 2010 as Regional Vice President responsible for operations in the northeastern area of the United States. Mr. Hackney has since held a variety of roles including Vice President of People and Talent, and Vice President of Training and Development.


Mr. Hackney is a four-decade veteran of the restaurant industry. Prior to joining Cracker Barrel, he owned and operated three restaurants and held senior leadership positions at Smokey Bones, Canadian-based Sir Corp, and John Harvard's Brewery & Ale House.


He was founder of the Downtown Louisville Restaurant Association and served as president for four years.


Mr. Hackney holds a degree in social science from Ashford University.

Bruce Hoffmeister

Bruce Hoffmeister joined Cracker Barrel in January 2021 as Senior Vice President and Chief Information Officer. He is responsible for all aspects of the organization’s information technology, security and digital strategies and initiatives.


Mr. Hoffmeister worked at Marriott International for more than 30 years before joining Cracker Barrel. While there, he served in a number of finance and technology executive roles including his most recent role as Global Chief Information Officer.


Mr. Hoffmeister holds degrees in mathematics and biology from Thomas More College and earned an MBA from Vanderbilt University’s Owen Graduate School of Management.

Donna Roberts

Donna L. Roberts was named Vice President, Chief Human Resources Officer for Cracker Barrel in May 2020. She is responsible for overall strategic leadership and management of Human Resources.


Ms. Roberts joined Cracker Barrel in April 2012 as Associate General Counsel, advising the company on all aspects of labor and employment law. She was promoted to Vice President and Deputy General Counsel in 2018, and then became Vice President of Human Resources in 2019. Since joining Cracker Barrel, she’s been a six-time winner of “Best of the Bar” as nominated and voted by her peers and awarded by the Nashville Business Journal.


Before coming to Cracker Barrel, Ms. Roberts was a litigation partner at the regional law firm of Stites & Harbison, PLLC.


Ms. Roberts received her undergraduate degree from Vanderbilt University and a J.D. from Pepperdine University School of Law.


Jennifer Tate joined Cracker Barrel as Senior Vice President and Chief Marketing Officer in September 2020. She is responsible for restaurant and retail marketing, culinary innovation and operations, menu strategy, communications, guest relations, and research and insights. She also leads the company’s off-premise business.


Ms. Tate worked at Darden for 10 years before joining Cracker Barrel. While there, she held various leadership positions including her most recent role as Executive Vice President and Chief Marketer for Olive Garden. She also served as Senior Brand Manager of Pizza Hut for Yum! Brands for three years, and prior to that was a Brand Manager for Frito-Lay.


Before her career in marketing, Ms. Tate served in the United States Government, in the International Trade Administration and the Office of The Secretary of Commerce, including assignments which took her to four continents.


Ms. Tate holds an MBA in marketing from the Kenan-Flagler Business School of the University of North Carolina at Chapel Hill, a MA in International Relations and Economics from George Washington University and a BA in International Relations from the University of Southern California.

Rich Wolfson

Rich Wolfson joined Cracker Barrel in August 2017 as Senior Vice President, General Counsel & Corporate Secretary. He is responsible for all aspects of the company’s legal activities and its risk and compliance management functions. In addition, he oversees the quality assurance function.


Prior to joining Cracker Barrel, Mr. Wolfson spent 11 years at CLARCOR Inc. as Vice President, General Counsel and Corporate Secretary. He was a partner of the InterAmerican Group, a private equity and corporate development advisory services business. He began his legal career in the Chicago office of Baker & McKenzie and became a partner of the leading global law firm.


Mr. Wolfson graduated with distinction from Northwestern University School of Law.